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Get the Skills to Become a Social Media Professional

Social Media Marketing woman in the office with copy space
During this course, you will learn all about a variety of social media platforms

Online Social Media Marketing Certificate Course

Companies large and small are beginning to use social media to manage their public image. Understanding how social media works is an essential part of becoming a more business-savvy professional.

GLOW College’s Social Media Marketing Certificate Course will provide you with the skills and training needed to reach your target audience and achieve your social media content and advertising goals for your business.

This Certificate Course is delivered 100% online so you can advance your social media career with the flexibility and support you need to succeed. You can balance work, family and other commitments while you get the skills to build a brighter future.

The best way to see if GLOW College is the right fit for you is to come and tour the school. You can tour our facilities and meet with students and instructors. Schedule a tour now or Get more info.

Course Description
Social media has changed the way people live, communicate, get information, shop, and do business forever. Our Social Media Marketing Course will help you to truly understand the 21st century phenomenon of social media.

Expected Outcome
After completing this course, you will be well-versed in how to use the right social media platform(s) and how to best utilize the features and advertising offered by each one.

Seven channels are examined in-depth:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Yelp
  • Pinterest

Informative case studies of social media marketing campaign successes and failures serve as examples of the different ways businesses have utilized various channels. Companies like Starbucks, Fruit of the Loom, and C&A show how well social media can work to achieve objectives. On the other hand, social media fails by other large corporations act as invaluable cautionary tales to those in the digital marketing industry.



Payment Plan Option: Enroll Now for $450.00 a month for 3 months

LendCare Financing

GLOW College offers a NEW 0% Financial Aid option through LendCare. LendCare offers an easy-to-use, online financing solution, with express credit decisions, accessible from anywhere you are, 24/7.

Apply Now!

To apply for Financial Aid through LendCare, please select your preferred campus from the list below. You will be directed to the application form for your chosen campus.

Click here for more information about GLOW College’s financial aid options.

Course Outline

This comprehensive course will take you from the ground up. Complete essential lessons and portfolio building exercises to understand and function as a Social Marketing Manager. Review the course outline below and start your journey towards Social Media Marketing Certification.

1) Course Intro
  • How to manage your time with Self Paced learning
  • What you can expect to learn
  • Create Vital Source Account

2) Governing Strategies

  • Introduction
  • Social Media Campaign Goals
  • S.M.A.R.T Goals
  • Targeting Personas
  • The Target Consumer’s Persona
  • Creating Buyer Personas Assignment
  • How to Research Buyer Personas
  • Competitors’ Social Media Strategies Video
  • Sizing Up the Competition Assignment
  • How’s the Profile?
  • Images Assignment
  • Content
  • Content Assignment
  • Social Media Alphabetics Assignment
  • Choosing Platforms
  • The Selection of Social Media Channels
  • B2B vs. B2C
  • Choosing The Best Social Media Site For Your Business Assignment
  • The Best Practices For Utilizing Social Media Channels
  • The Top Five Do’s of Social Media Marketing Practices Assignment
  • The Top Five Don’ts of Social Media Marketing Practices Assignment
  • Creating Top Ten Lists Assignment
  • NASA’S Five-Star Social Media Strategy Case Study Assignment
  • Governing Strategies QUIZ

3) Facebook

  • History
  • Facebook: Personal (Assignment)
  • Developing Your Personal Brand on Facebook
  • Developing Your Personal Brand Video
  • Taking Stock of Your ‘Digital Dirt’ Assignment
  • Business Introduction
  • Facebook Business Video
  • Facebook for Business is Different
  • What is Facebook Insights? Assignment
  • Making a Small Business Page Better Assignment
  • Advertising
  • Facebook Advertising Video
  • How to Run Facebook Ads
  • Facebook Fails and Wins
  • Facebook Fail (Case study: Smucker’s Gets in a Jam)
  • Facebook Win (Case Study: C&A Rethinks Buying Off The Rack)
  • Running a Targeted Campaign
  • Running A Targeted Campaign Video
  • Tips for Writing a Facebook Ad
  • Finding a Fabulous Facebook AD Assignment
  • The Budgetary Pie
  • Budgeting For a Facebook Campaign Assignment
  • Analytics
  • Facebook Analytics Video
  • Facebook Insights For Analytics Assignment
  • Google Analytics Assignment
  • Timing is Everything
  • Quiz

4) Twitter

  • History
  • Twitter: Personal
  • Twitter Personal Video
  • Twitter Personal Profile Page Notes
  • Twitter Profile Pro Tips
  • How Consumers Interact With Brands on Twitter
  • Responding to Consumer Complaints on Twitter Assignment
  • Business
  • Twitter Business Video
  • The Business of Twitter
  • More about Hashtags
  • The Essence of an Effective Tweet
  • Creating a Great Tweet Assignment
  • Advertising
  • Twitter Advertising Video
  • Twitter Fail (Case Study: Bill Cosby and “Meme Me!”)
  • Twitter Win (Case Study: Jimmy Kimmel and Mean Tweets)
  • Finding Twitter Wins and Fails Assignment
  • Running a Targeted Campaign
  • Running A Targeted Campaign Video
  • Types of Twitter ADs
  • Hashtags
  • Keywords
  • Twitter ADs Step-by-Step Process
  • Making a Twitter ADs Campaign Assignment
  • Analytics
  • Twitter Analytics Video
  • Home
  • Tweets (Tweet Activity)
  • Audiences
  • Check The Pulse of Your Twitter Account Assignment
  • Analytics for Twitter ADs
  • Twitter Events
  • Quiz

5) Instagram

  • History
  • Personal
  • Navigating Instagram
  • Instagram Personal Video
  • Instagram Personal Profile (Mobile View)
  • Instagram Posts, Stories and Reels
  • Points of Comparison Assignment
  • Before Paid Ads
  • The Nature of Instagram
  • Instagram Business Profile
  • Instagram Photos
  • Get The Picture? Assignment
  • Instagram Video
  • Loop Giveaway
  • Business and Advertising Video
  • Advertising
  • Instagram Fail (Case Study: Not Much McLovin’ On Instagram)
  • Instagram Win (Case Study: Starbucks’ White Cup Challenge)
  • Campaign Strategy for Branded Posts
  • Effective Use of Hashtags on Instagram
  • Using Hashtags on Instagram Assignment
  • The Evolution of And Campaign Strategy For Paid ADS Assignment
  • The Carousel AD
  • Running A Targeted Campaign Video
  • Creating a Carousel AD Assignment
  • Call-To-Action Buttons
  • Account Insights
  • Instagram Analytics Video
  • Metrics From Account Insights
  • Instagram Stories
  • Ad Insights
  • Underperforming Instagram ADs Assignment
  • AD Staging
  • Improving an Instagram AD Assignment
  • Time Management
  • Quiz
  • Mid Term Exam

6) LinkedIn

  • History
  • Personal
  • LinkedIn Personal Video
  • Personal Profile
  • Profiles are Public
  • Improving the Profile Assignment
  • LinkedIn Premium
  • Business / HR
  • Updates and Posts on a Brand’s Company Page
  • Expanding on Updates and Posts on a Brand’s Company Page Assignment
  • Follow up assignment
  • Advertising
  • Business and Advertising Video
  • LinkedIn Win (Case Study: Cushy Jobs, Courtesy of Fruit of The Loom)
  • Goals Before Strategy
  • Running A Targeted Campaign Video
  • Lead Generation Assignment
  • A Range of LinkedIn Ads Assignment
  • Company Page Analytics
  • LinkedIn Analytics Video
  • Case Study: ABC Digital Agency Analytics
  • Quiz

7) YouTube

  • History
  • Personal
  • YouTube Personal Video
  • Introduction
  • Video Tutorial: YouTube For Viewers and Uploaders
  • Viral Videos Assignment
  • Business
  • Video Tutorial: Components of YouTube For Business 2018
  • ‘Evaluating a Business’ YouTube Channel Assignment
  • Tagging Assignment
  • Advertising
  • Business and Advertising Video
  • Running A Targeted Campaign Video
  • YouTube Cards
  • Selecting YouTube Cards Assignment
  • Quiz

8) Yelp

  • History
  • Personal
  • Personal Profile
  • Business
  • Yelp Personal Video
  • Introduction
  • Business Profile
  • Business Video
  • Critique a Business Page Assignment
  • Advertising
  • Advertising Video
  • Case Study: Botto Bistro: a Big Pizza Pie In Yelp’s Eye
  • Running a Targeted Campaign
  • Running A Targeted Campaign Video
  • Linking ADs With Goals Assignment
  • The Check-In Offer
  • Marketing on Yelp without Paid ADS
  • A Five-Star Contest Idea Assignment
  • Analytics for the Yelp Business Page
  • Analytics Video
  • Yelp Knowledge
  • Quiz

9) Pinterest

  • History
  • Personal
  • Pinterest Personal Video
  • Personal Profile Page
  • How Consumers Interact With Brands on Pinterest
  • Business
  • Pinterest Business Profile
  • Promoted Pins
  • Product Pins and Rich Pins Assignment
  • Advertising
  • Pinterest Win (Case Study: Jetsetter’s Cure For Wanderlust)
  • Pin Optimization
  • Running A Targeted Campaign Video
  • Creating an SEO-Friendly Pin Assignment
  • Pin Image
  • Prime Pinning Time
  • Tying It All Together Assignment
  • Analytics for the Pinterest Business Page: Profile
  • Pinterest Analytics Video
  • Analytics for the Pinterest Business Page: Audience
  • Analytics for the Pinterest Business Page: Website
  • Analyze This Assignment
  • An Analytics Utopia Assignment
  • Quiz

10) Postscript

  • Analysis
  • Postscript Video
  • Social Media Marketing Analysis
  • Unique Social Media Contributions Assignment
  • Fatigue
  • Social Media Fatigue and Fickleness
  • Analytics
  • Social Media in Brief
  • Social Media Strategy Project Example
  • Final Exam
  • Final Assignment
  • Next Steps

Pricing Options

Choose a pricing option that suits you and start learning today. Pay in full to save or choose the monthly payment option. Fees include Tuition and free Virtual Seat assignment. Digital Certificate will be issued upon completion of all lessons, assessments, and upon final payment (where applicable). Non-refundable once paid. By enrolling into this Non-Vocational Course, you accept the Terms and Policies as outlined on the College Website

Is a Rewarding Career in Social Media Marketing Right For You? Get More Info…

If you’re interested in learning more about careers in Social Media Marketing and exploring whether GLOW College is right for you, fill out the form on this page to receive more information.

For immediate questions, call 905-453-9456.

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