During this course, you will learn all about a variety of social media platforms
Start Learning Online Self-paced.
Make it official, get Certified in Social Media Marketing!
Understand the 21st century phenomenon of Social Media along with Marketing Strategies for businesses of any size. Keep up with Social Media and how it’s changed the way everyone communicates, gets information, shops, and the general way of life.
COURSE DESCRIPTION
Our Social Media Marketing Strategies course takes students into truly understanding the 21st century phenomenon of social media. Social media has changed the way people live, communicate, get information, shop, and do business forever.
Companies large and small know how important it is for them to be a part of this online network, and as such, need people who know how to use social media channels to their best advantage from all 3 perspectives (personal, business communication, and business advertising), which are often overlooked in other textbooks.
EXPECTED OUTCOME
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features and advertising offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve their social media content and advertising goals for the company that hires them.
Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. Activities and assignments in the text also challenge students to become familiar with other channels, including those that may only have a following on a single continent or in a specific country.
Informative case studies of social media marketing campaign successes and failures serve as examples of the different ways businesses have utilized various channels. Companies like Starbucks, Fruit of the Loom, and C&A show how well social media can work to achieve objectives. On the other hand, social media fails by other large corporations act as invaluable cautionary tales to those in the digital marketing industry.
PRE-REQUISITES
None.
Course Outline
This comprehensive course will take you from the ground up. Complete essential lessons and portfolio building exercises to understand and function as a Social Marketing Manager. Review the course outline below and start your journey towards Social Media Marketing Certification.
Choose a pricing option that suits you and start learning today. Pay in full to save or choose the monthly payment option. Fees include Tuition and free Virtual Seat assignment. Digital Certificate will be issued upon completion of all lessons, assessments, and upon final payment (where applicable). Non-refundable once paid. By enrolling into this Non-Vocational Course, you accept the Terms and Policies as outlined on the College Website www.glowcollegecanada.ca/admissions/
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